
Joe, who is a well-known cultural historian, came to Kenilworth Festival to give a talk about his latest book ‘On Roads’ He deserved a much bigger audience, but nevertheless it was a very appreciative one. Here is my introduction…..
“A writer and academic, based at Liverpool John Moores University, Joe Moran has written five books, the most recent of which are Queuing for Beginners (2007), a cultural history of daily habits since the war, inspired in part by the Mass-Observation surveys, and On Roads: A Hidden History (2009). As well as publishing articles in obscure academic journals, Joe writes for the Guardian, the New Statesman, the Financial Times and other publications. He describes himself as a cultural historian focusing on the very recent past, with a particular interest in the everyday.
And as he said in one of his blogs (which are terrific reads in themselves) “An interest in the everyday appears to be contagious…..Alex Horne had a piece in a recent Observer about his love of service stations, and a reporter from Newsnight spent the election campaign camping out at Donington Park services on the M1. And …..according to the Guardian, The Archers has a new character, a milkman called Harry, who maintains a blog which is full of ‘fascinating stories about semi-skimmed milk’.
‘On Roads’ is about the everyday, but it is much more. One of the reviews said
“One of the many pleasures of this book is Moran’s tone. Subtle parody and self-parody roll through the pages, preventing his obvious affection for roads from ever congealing into sentimentalism. His prose is tinged with a Morrisseyish melancholy for the glamour of seediness.”
Another….”Part extended essay, part prose-poem, On Roads is doubly successful. It offers a re-enchantment of the road, peddling a neoromanticism of the tarmac, according to which the Red House Interchange, the Redditch Cloverleaf and the Almondsbury Four-Level Stack are as resonant a series of place-names as the Ridgeway, Stonehenge and Silbury Hill.”
It is in the Sunday Times Books of The Year, it has recently been long-listed for the Samuel Johnson prize. The most common word in the reviews that I scoured is ‘Wonderful’ as in David McKie in The Independent ‘Truly wonderful…every minute devoted to this book is richly rewarded’
The book ends though with a sobering thought for writers. Unread books are shredded into tiny fibre pellets to make roads. A mile of motorway consumes 50,000 books. Joe’s comment: “Having your unread books vanish into the authorless anonymity of a road feels pleasingly melancholic, like having your ashes scattered in a vast ocean.””
His research at the moment is concentrated on popular television which entails him looking at a lot of the old series we remember so well such as ‘Brideshead Revisited’. What a wonderful job being a cultural historian!